Woods Printing celebrates 50 years, announces rebrand

By Herald Staff

HOLLAND — Woods Printing Company and Offset Promotions announced the company’s complete rebranding in celebration of its 50th Anniversary.

Woods Printing Company and Offset Promotions are now known as one, Branded by Woods.

Over the past 50 years, Woods Printing Company has been the area’s trusted partner in all things print. Moving forward, the focus on print will remain unchanged. However, with the success of Offset Promotions, and the growth in logo design and branding services, Woods Printing Company felt it necessary to move everything under one umbrella. Branded by Woods will leverage its unique position to bring a more comprehensive approach to its print and branding services.

“People and color are at the core of what we do and what we’ve done for the past 50 years," said Brian Craig, President at Branded by Woods. "A brand is more than just a logo or a color. It’s an experience. It’s a feeling. It’s that company’s identity that needs to be consistent time and time again."

This rebrand is the culmination of two years of targeted efforts to bring in talented professionals in design and marketing to assist its customers with all of their brand management needs. Branded by Woods will keep its print production operating as always. But a new focus on branding, logo design, website development and color management will be added.

“We started this rebrand two years ago. In the middle of everything, COVID happens and shines an even brighter light on the importance of branding; especially for small companies," said Devin Craig, CEO of Branded by Woods. "We want to help companies of all sizes think through and manage their brand no matter how it’s reproduced or viewed."

In the new Branded by Woods logo, the “branded by” is intentionally left small to emphasize the Woods name and build off the name recognition that has been built over the past 50 years. In addition, Woods Printing Company always broke out the “W” to act as it’s icon. While a “W” icon will not be used as much in this new brand, the “W” is still unique as it represents the three generations of family ownership. The typeface and colors reflect the team’s vibrant approach to the profession and its daily motto, Do Something Creative Today.

Visit brandedbywoods.com to explore the new website and learn more about the products and services offered.

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