TDI Brands hires first direct sales reps

From local sources

JASPER — TDI Brands has announced organizational changes to strengthen its sales team beyond independent representatives and provide focused coverage across the United States. The company has hired its first direct sales representatives.

Kevin Biro was named Midwest regional sales manager and will be responsible for growth in a territory that includes western Pennsylvania, northern Ohio, northern Indiana, northern Illinois and Michigan. Biro has been with TDI Brands for more than four years and has 20 years of sales experience.

Chris Sexton was named Southeast regional sales manager and will be based out of Anderson, S.C. His primary role will be to drive growth in the Carolinas and southern Virginia as well as select accounts in Georgia and Tennessee. Sexton has a 15-year career in the gardening industry. Before joining TDI Brands, he was a product manager for Package Concepts & Materials and worked 14 years at Conrad Fafard where he was a regional sales manager and then the consumer products marketing manager.

With these additions, General Manager Mike Bartley will assume responsibility of aligning both direct and independent sales representatives for the organization.

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