Second space to spark more ideas for clientsFebruary 28, 2018
By LEANN BURKE
HUNTINGBURG — It’s gotten “cramped” in the office husband and wife team Brian and Devin Craig share at Woods Printing Company in Holland.
That led the couple, who co-own the company with Devin’s parents, David and Sharon Springston, to look for a second location where Devin can run Offset Promotions, a division of the larger printing company.
The additional space—the Holland location will stay— will also bring an opportunity to be more in the public eye, so the couple started looking for a place about eight months ago. Finally, they landed at 408 E. Fourth Street in Huntingburg.
When Devin saw the tin ceiling and exposed brick walls, she had ideas for a showroom.
“We walked through the space, and immediately...I had this vision,” she said.
Woods Printing started offering promotional materials in 2014 because clients asked for the service in conjunction with their printing needs. Then, in 2015, the company launched Offset Promotions, and Devin came on to manage the division in 2016.
The name is a play on the style of printing Woods Printing is known for, but also Offset Promotions’ goal of differentiating themselves from other promotional companies as a one-stop shop for clients to work on their brand, Brian said.
The Craigs hope to open their new space this fall as a place where clients can view the promotional products the company offers. Custom pens, leather goods, apparel, drinkware and even flash drives are all items Offset Promotions can emblazon with a company’s logo.
“Anything you can think of, we can source for you,” Devin said.
To check more of what Offset Promotions has to offer, visit the website at offsetpromotions.com.
Although Brian and Devin are co-owners of Woods Printing, a commercial printing and mailing company that Devin’s grandfather, Maurice Woods, started in the 70s, Offset Promotions is all Devin. She oversees the day-to-day operations of the off-shoot and works directly with clients to tailor promotional products to each brand.
According to the website, each company is unique, so the promotional items should be, too.
In the showroom space, Devin hopes to be able to better help her clients get exactly what they want. Sometimes, she said, her clients will have an idea of what she’s describing, but they won’t be able to truly visualize the product. With a showroom, Devin will be able to show them more tangible examples of the products. Clients will also be able to see other products that Devin hopes will spark more ideas.
The new space will also have a conference room that both Offset Promotions and Woods Printing can use for meetings.
“It really truly gives us a flex space for both sides of our business,” Devin said
A Holland native, Devin earned a musical theater degree from Indiana University and a music education degree from Indiana Wesleyan. She and Brian became co-owners of Woods Printing in 2016. When she’s not working at Woods Printing or Offset Promotions, Devin works part time at Cedar Crest Intermediate School and Pine Ridge Elementary as a choir director. The Craigs live in Huntingburg with their two sons, Everett and Bennett.
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