Schmidt takes helm of Indiana Furniture marketing

From Local Sources

JASPER — Indiana Furniture has hired Paula Schmidt as its new director of marketing.


With more than 20 years of experience in creative marketing, voice of the customer, promotion, and more, Schmidt has developed and implemented strategic marketing plans and corporate identity for a variety of industries and organizations.

In this newly created position, Schmidt will assist in marketing and sales strategies, oversee communications, build easy-to-use specification tools, and provide industry outreach through various mediums including brochures, websites, social media campaigns, showrooms, industry conferences and events, and ongoing promotion.

Prior to joining Indiana Furniture, Schmidt was the director of marketing for Paoli Office Furniture; a creative catalyst and innovation strategist for Chicago-based Bamboo Worldwide; and spent more than 10 years at Kimball International working as a market research manager for National Office Furniture and, more recently, as the director of market communications for Kimball Office. In her career, she has worked with a variety of Fortune 100 to 1000 companies to leverage innovation, branding, and customer connections in a range of industries.

To learn more about Jasper-based Indiana Furniture, visit


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