Rodeo, new festivals aim to boost tourism


Plenty of events and activities are scheduled to happen in Dubois County this year.

Visit Dubois County is promoting various concerts, festivals, sports and fishing tournaments, walk/runs, concerts and attractions to visit, with the goal of giving the public many ways to have fun safely.

“We have over 100 events planned for Dubois County this year,” said Whitney Hall Lubbers, executive director of Visit Dubois County. “The beginning of the year was very slow. The second half of the year here is jam-packed with events. You will not find an open weekend without something to do.”

While many events are familiar, some are new — like the Boots and Bulls rodeo and concert, which is scheduled for June 5 at the Dubois County 4-H Fairgrounds.

“It’s going be a huge rodeo,” Lubbers said. “There will be wonderful musical entertainment.” It will be an all-day event.

Rally Point Events, organizers of the rodeo, are also planning to hold a country music festival in Jasper, called the Red White and Brauen Music Festival. The Aug. 28 festival has as its headliners Craig Morgan and Terri Clark, and will feature other acts.

Along with the Rosenvolk German Medieval Festival, which is scheduled for Oct. 15 to 17, the Southern Indiana Renaissance Festival is scheduled for May 22 and 23 at the fairgrounds; also set for the fairgrounds is the new Celtic Fling, which will be Oct. 8 and 9.

In the River Centre area, a new festival called “River is Calling” will run Oct. 9 and 10.

Tourism is hoping to bounce back from 2020, which was a bad year for just about every industry

“Hotels saw a huge reduction with the effects of COVID, and how that worked with people not willing to travel or not able to travel,” Lubbers said. “Area restaurants, the shops, the lodging, everyone has been hugely affected. And even here in 2021, January and February have been very slow months as well.”

However, things are starting to change, Lubbers said. “We are starting to see an increase in the planning process of trying to get out and travel,” Lubbers said. “So we are excited about that.”

People from outside the county are also starting to show more interest in county activities.

“We are getting some phone calls from the group market. We have a lot of leisure travel people that are contacting us, wanting to plan their stays. The stay-and-play packages for the golf courses have been going over very well,” she said.

Some of the upcoming events on the schedule for the next two months include:

• April 29 to May 1: Ferdinand Townwide Yard Sale

• May 1: Color Fun Run

• May 8 and 9, June 12, 13, 25 and 26: USSSA Fastpitch

• May 12 and June 9: Jasper Downtown Chowdown

• May 15: Armed Forces Run

• May 22 and 23, June 19 and 20: USA Softball

• May 22 to 23: Southern Indiana Renaissance Festival

• May 23: Old Jasper Day and Strawberry Festival

• May 28 and June 25: Huntingburg Fourth Fridays

• June 5: Chalk Walk Arts Festival; Boots & Bulls rodeo

• June 5, 6, 26 and 27: 3 Up 3 Down Softball

• June 10 WBDC Country Showdown

• June 11 and 12: St. Henry Heinrichsdorf

• June 18 and 19: Ferdinand Heimatfest

• June 26 Celestine Street Festival

Events and activities through the end of the year are listed on the center’s website,, and in the Dubois County Visitors Guide, which can be picked up at the center, 2704 Newton St., Jasper. The guide also includes a map that shows the location of various attractions in the county.

“I’m very excited with what we have to offer,” Lubbers said. “I think that we are going to see a positive turn here. I am an optimistic person, but I do truly believe that we will be seeing a big turn here.”

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