Ridetech acquired by Fox

From Local Sources

JASPER — Ridetech is now part of Fox Factory Holdings, and will serve as cornerstone for the new Fox Street and Performance division.

Founded in 1996 by Bret and Sharon Voelkel as Air Ride Technologies, the company transitioned to the Ridetech brand name in 2010 to reflect expansion into coilover suspension systems. Innovation and technological development have always served as the driving force at Ridetech. Those areas will be expanded under Fox’s ownership.

“I could not be more excited for the entire Ridetech family,” said Ridetech founder Bret Voelkel. “The compatibilities between Fox and Ridetech make this acquisition a perfect match. Fox shares our vision for innovation, technology and market leadership. I’m personally very excited about my new role as Director of Innovation for the Fox Powered Vehicles Group. We have some great new products coming for our customers!”

Moving forward, longtime Ridetech/Air Ride Technologies Executive Vice President and General Manager B.J. Elmore has been named to lead the company in this endeavor.

Industry veteran Jim Cozzie also remains with Ridetech’s leadership as director of business development.

The company will continue to grow under the Ridetech brand. Products will continue to be designed, tested and manufactured in Ridetech’s Jasper factory.

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