Love of retail inspires new women’s boutique



HUNTINGBURG — Andrea Tooley enjoys working in the retail business, and now, she owns her own boutique on Fourth Street.

Tooley has opened Firefly Boutique at 401 E. Fourth St., the site of her previous employer.

“I did a few small things to make the space feel like my own,” she said. “I added some neat light fixtures and some furniture, and moved the checkout desk. It was already set up for clothing, so I didn’t have to change much.”

Tooley has worked in various retail establishments over the last several years and loves the atmosphere. The last clothing store she worked for, Joelle + Co., which closed its Fourth Street location last winter. Tooley took some time after that to decide what she wanted to do next.

“I thought about several different things, but nothing felt like a good fit,” she said. “And I had several people ask me if I had ever considered opening a store, because they missed having a women’s clothing store on Fourth Street. So I starting thinking about that, and it came together.”

She took possession of the former Joelle + Co. building Nov. 1, renamed it Firefly Boutique, and opened on Nov. 7, the first day of the Christmas Stroll.

Firefly features primarily women’s clothing, along with some gift items. Some of the clothing brands at the store include Just Black denim, MPG Sport, KIAVA active wear, August Inc printed shirts, and Mud Pie. The store also carries jewelry from the local company Jay & B Designs and the Gifted Goose of Arizona.

“I was trying to find some things that are a little different, a little unique, that would bring people in,” Tooley said. “When I got [a] retail certificate, I had in mind a few brands I wanted to have in the store. So I had to submit an application and include my retail license, and talk about things like what other brands I was going to carry. Some of them asked for pictures of the space. Some of them are very choosy about if they will let you carry their merchandise, and some are not as choosy. Every one is different. It’s kind of a vetting on my end and on theirs.”

Tooley has two part-time employees working in the store with her, and has added another two people for the holiday season. Her sisters have also come in to help during the weekends.

So far, business is going well, Tooley said.

“We’ve had a lot of traffic, a lot of people coming in,” she said. “We’ve had a lot of support. People seem to really like it.”

She and her husband, Jeff, live in Huntingburg with 14-year-old Collin and 13-year-old Chloe.

A ribbon-cutting officially welcoming Firefly Boutique to Fourth Street will be held at the boutique at 11 a.m. Friday. As part of that, the store will give $15 off coupons for every $100 purchase.

Firefly’s hours of operation are 10 a.m. to 6 p.m. Monday through Friday, and 10 a.m. to 5 p.m. Saturday. For December, the store is also open on Sunday noon to 5 p.m.

Firefly Boutique’s website is; the company also has a Facebook page. The store’s phone number is 812-351-1402.

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