Friends and family at root of new salon

Photo courtesy Jenna Bromm



JASPER — A lifelong dream came true for Jasper native Jenna Bromm three weeks ago when she opened Southern Roots Salon, a full-service beauty salon.

The 28-year-old hairstylist took a career aptitude test when she attended Jasper High School that said she’d either be a magician, a circus performer or a hairstylist.

She’d always liked doing people’s hair, so she chose the third option and ran with it.

“I found hair and found a passion in it,” she said.

After seven years working at different salons, Bromm opened Southern Roots in the Southgate Shopping Center on April 3.

Her friends and family all came together to help her realize her dream, she said, and she tried to reflect that family feel in the salon’s name.

While Southern Roots does give a nod to hair — hair roots, get it? — it’s more about southern comfort, being at home and getting back to the roots of life and what’s really important: friends and family.

It’s also the culture Bromm works to create in her salon.

There’s a fireplace along one wall of the salon, and Bromm placed a photo of her, her boyfriend, Chris Faulkenberg, and their three kids on the mantle. She also encourages her staff — seven hairdressers and one massage therapist — to get to know their clients on a personal level.

“You build relationships with (clients) and grow to care about them,” Bromm said. “And they care about you.”

For Bromm, styling hair is a way to help people feel confident and comfortable in their own skin, something Bromm said she hasn’t always felt. In high school, she was in a car accident that caused several injuries including a crushed spine. During the long recuperation, Bromm struggled to take care of herself and needed help doing her makeup and hair. The experience took a toll on her self-worth. Now, she hopes that her work as a beautician and the connections she makes with her clients can serve as a boost to their confidence.   

After high school, Bromm attended Jasper Beauty School and Vincennes University, graduating beauty school with the goal of someday owning her own salon. When she told her longtime friend and fellow beautician Katrina Bridgewater about the idea for Southern Roots, Bridgewater was immediately on board.

“You just know when something is meant to be,” Bridgewater said. “It felt right.”

The two have worked together for seven years.

From there, Bromm built up her staff, recruiting several more hairstylists and a massage therapist, Tell City native Audrie Terry. Like Bromm, Terry took a career aptitude test in high school. Unlike Bromm, Terry got massage therapist as one of her three options.

“I just stuck with it,” Terry said.

Since opening, Bromm and Terry agreed that business has been comfortably busy. On May 12, they’re planning a grand opening with a block party theme. There will be grilled hot dogs and hamburgers, cornhole and a raffle.

Almost three weeks into the business, Bromm said it still feels “surreal.”

“It’s everything I ever wanted or dreamed it to be,” Bromm said. “I’m still trying to wrap my head around it.”

Contact the salon at 812-556-6022 or on Facebook.

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