Branding effort aims to attract young workersFebruary 19, 2019
By The Associated Press
FORT WAYNE — Northeastern Indiana business and civic leaders are hoping a new branding effort can help lure more young workers to the region.
The “Make It Your Own” marketing effort unveiled Thursday by the Northeast Indiana Regional Partnership aims to attract people ages 21 to 45 to the 11-county region.
The Journal Gazette reports that the partnership worked with national and local marketing agencies to produce the tagline and a “brand strategy.”
The region’s businesses can use the “Make It Your Own” logo and marketing materials in their efforts to sell prospective residents and workers on northeastern Indiana.
Partnership official Michael Galbraith says that on average the 11-county region has more than 6,000 unfilled jobs. He says that boosting the region’s “talent pool” is its top business need.
More on DuboisCountyHerald.com
Dubois County Council members discussed on Monday options for financing either a renovated...
County officials discussed at length on Monday the $40,500 Dubois County is being asked to...
Fifty years ago, Northwood Retirement Community opened in Jasper as Northwood Good Samaritan Center.
A dedication ceremony for the Ferdinand Veterans Memorial, constructed on the north side of town...
There’s more to Young Life than fostering faith. Teens build lifelong relationships with...
We’re still in the thick of spring, but there’s something about the upcoming Old Jasper Day...
Indiana’s Lt. Gov. Suzanne Crouch walked around Market Street Park with Huntingburg Mayor...
The feasibility study on options for expanding the Dubois County Security Center and addressing...