BR Associates changes nameAugust 27, 2014
From local sources
JASPER — BR Associates, Inc., a franchise leader in the restaurant industry, announced today the company will begin operating under a new name, SERVUS!, effective immediately.
“SERVUS! is more than just a name change, it’s our brand promise,” said company president and CEO Jason Kelly. “While giving a nod to our German heritage, it’s also a lasting commitment to our hospitality roots and provides the security and peace of mind to all of our team members that we are committed to the next 50 years.”
In German, servus is a word that can be used to say hello or goodbye.
The company today unveiled the new identity and branding campaign, along with a new website, www.greatservus.com. Ownership and staff will not change.
Robert and Lovella Ruckriegel founded the company in 1964 and will be celebrating the company’s 50th anniversary next month.
SERVUS! owns and operates more than 180 restaurants across the Midwest in five nationally-recognized food-service concepts: Long John Silver’s, Denny’s, Wendy’s, Papa John’s and Grandy’s.
In addition, SERVUS! operates the Jasper 8 Theatres and manages a portfolio of commercial real estate throughout its geographical footprint.
More on DuboisCountyHerald.com
Justin Knies doesn’t think riding a bicycle across the country is difficult. He rode nearly...
Wade Baker knows those middle and high school band students aren’t geeks at all. In fact, he...
Three meetings next week will further explore feasibility of using Hoosier Desk building for...
The Jasper police department arrested a woman on a trio of charges after using a Taser stun gun...
A drug bust in Paoli this week netted two arrests along with the recovery of five pounds of...
The 18th and final suspect wanted in the Operation Double Trouble drug sweep is in custody.
Electronic message board at St. Joseph Church pits history against technology.
Jake Tower sat perched on top of a John Deere X320, hands in the air, a look of calm confidence...