ASCOT honors Spirits of French Lick with awardsMay 26, 2021
By Herald Staff
FRENCH LICK — Judges from the American Spirits Council of Tasters have selected the Spirits of French Lick design work as a winner in the 2021 ASCOT Awards Marketing + Design Competition. Entries were evaluated at random through the lens of respected journalists and industry professionals and given scores to determine the category winners. Work is judged on its quality, creativity, and resourcefulness. The Bottled in Bond Label Series of The Mattie Gladden and Lee W. Sinclair bourbons was selected as Double Platinum designation under the Label Design | Historical/Traditional category.
ASCOT Awards is an international competition created by spirits personality and veteran tasting judge Fred Minnick. The competition provides a unique opportunity for distillers to have their products recognized through Fred’s Dash Radio show, YouTube channel, social media, news articles, newsletters and festivals. The ASCOT Awards acknowledges all aspects of the spirits industry and is essentially two competitions: Taste and Marketing + Design.
Under the Tasting Competition category of Whiskey | Craft Bourbon, Spirits of French Lick won Platinum honors with The Mattie Gladden High Rye Bourbon and Lee W. Sinclair 4 Grain Bourbon Bottled in Bond. The Taste Competition, led by Minnick, assembled some of the top spirits tasters in the industry, including Andrea Meriwether, Jim Rutledge, and Peggy Noe Stevens, to name a few. Judges for the competition are trained, experienced, long-time spirits professionals who have participated in numerous other tasting competitions. All entries were blind-tested and graded on a 100-point scale based on a series of criteria relating to appearance, aroma, taste and finish.
Spirits of French Lick are distributed throughout Indiana, Kentucky, Missouri, Louisiana, Texas and Mississippi. Ecommerce distribution can be found through Seelbachs.com and Spirithub.com.
Spirits of French Lick is an offshoot of the French Lick Winery with the parent company, French Lick Wine & Spirits, owned by The Doty Family.
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