After 60 years, Jasper flower shop to close

After more than 60 years, Wilson Flower and Gifts in Jasper is going out of business. The store's final day will be Friday, Sept. 28.


JASPER — Wilson Flowers Inc., a mainstay in the city of Jasper for more than 60 years, is preparing to close its doors. The local flower shop’s final day of business will be Friday, Sept. 28. Customers who pay in full at the time of purchase can currently receive 50 percent off their order.

Beth (Jones) Seidl, who has been a co-owner of the local company for nearly 43 years, said she will miss the customers the most. She is entering retirement, and her fiscal year ends Sept. 30, so it was time. The building at 122 E. Eighth St. has not yet sold, so she doesn’t know what will go in when the flower shop leaves. 

The shop — located on the corner of Jackson Street and East 8th Street, just a few blocks from the downtown Square — sells “just about everything,” Seidl said, including green and blooming plants, fresh and silk flowers, wreaths and various pieces of home decor.

“It’s everything really that a full-service flower shop is,” she said. “We’re probably going to be one of the last what people really called full-service flower shops, meaning that you actually did everything.”

Wilson Flowers filled orders in Jasper and sent orders across the globe, and also stocked flowers at weddings, funerals, birthdays and anniversaries throughout its lifetime. Seidl’s family purchased the establishment from the Wilson family and took over operation on Oct. 1, 1975. Originally, her eldest brother, Jeff Jones, and uncle, Earl Fritch, were in line to run the business. But Jeff committed suicide a year after they acquired the shop. Seidl, who was 22 years old at the time, was thrust into taking over and running the business with Fritch.

She earned a degree in theater and broadcast communications from Saint Mary’s College and wanted to be in radio and television, but discovered she had a talent for designing and went with it.

“It’s been fun,” Seidl said. “I can say that. It’s been a lot of fun, but a lot of hard work as well.” 

Seidl’s customers have become like friends to her. Now, she’s looking forward to spending time with her grandson, son, and daughter-in-law who live in Alabama. She is eager to remain involved in various community endeavors, including the Jasper Arts Commission, the Actors Community Theatre Board, Next Act. Inc. and more.

Seidl’s brothers, Michael Jones of Jasper and Stephen Jones of Dallas, are the business’ other co-owners. Her husband, Paul, died in March 2016.

She hopes people will miss Wilson Flowers.

“It’s always been extremely gratifying to make beautiful flower arrangements for people,” she said.

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